Why is Prey, the new Predator movie, only available on Hulu?

Why is Prey, the new Predator movie, only available on Hulu?

The Predator franchise may never have lived up to the height of the original 1987 film — a thrilling classic, directed by John McTiernan and starring Arnold Schwarzenegger — but its three sequels to date have been reliably entertaining with theatrical experiences, and reliably profitable at the box office. (The latter also applies to Alien vs. Predator spin-off stuff.)

So it comes as a surprise to watch the latest movie in this series, victimGo straight to streaming on Hulu. Although it has an abstract premise, presenting a clash between an alien Predator and a Comanche warrior 300 years ago, a word of the largely positive reviews is that the movie would do well in theaters if given the opportunity (in fact, this is the way some critics might have seen it). victim It will likely be a welcome addition to the relatively quiet release schedule in late summer for fans and theater owners alike.

Not only that, but by debuting on broadcast only, Beforey Swimming upstream. While some studios have sought to push films to live stream to increase subscriber numbers during the pandemic, the box office has rebounded really well this year, led by the extraordinary success it has had. Top Gun: Maverick. Studios are now betting on theatrical productions of films in well-known franchises — such as the Predator series — boosting their profitability. And they’re turning their backs on the live versions of the live broadcast, even to the point that Warner Bros. HBO Max canceled bat girl The entire movie.

So what gives? victim? The answer, as is often the case with questions like these, is not due to cunning strategy, but to boring business stuff – perhaps a few sour grapes.

Predator is owned by victim Produced by 20th Century Studios (formerly 20th Century Fox). Disney acquired 20th Century Fox in 2019. Disney also owns a majority stake in Hulu, where it likes to put out its adult-oriented content that is not under the Disney, Pixar, Star Wars or Marvel brands. (In the US, however; internationally, this is all shown on Disney Plus.)

But, According to Variety’s Adam B. VaryBefore it was acquired by Disney, 20th Century Fox made a deal with HBO Max to broadcast all of its theatrical releases there. This deal still applies to any films that originated before the Disney merger. This explains why recent twentieth century editions like free manAnd the nightmare alleyAnd the West side storyAnd the Death on the Nile It appeared on HBO Max instead of Hulu or Disney Plus or as well.

This obviously irritates Disney as they work to build their streaming audience. in case if victimIt appears that the company decided to forgo a theatrical release of the film rather than allow it to appear on HBO Max. According to Uproxx interview director Dan Trachtenberg, Disney wants to use it victim As the first major franchise production of the 20th century to attract subscriptions to Hulu.

Hulu didn’t really…haven’t had a #20 franchise kid turned up yet,” Trachtenberg said. “So they’re really hoping to ignite the platform to say, ‘We’re not just rolling out the smaller, low-budget fare. This is also a place for gigantic cinematic experiences.” victim It is definitely a brighter show than recent Hulu shows like Bedouin or Palm Springs.

Given the current climate at the box office, Disney may have chosen to give victim Theatrical show, if all things being equal. But it’s not, and Disney would rather deprive audiences of this theatrical experience, and hopefully entice them to sign up for Hulu, rather than let a competitor get their hands on that precious Predator IP.

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