News of the recently announced merger of HBO Max and Discovery+ has generated a number of strategic redirects, from cancellations to ad-supported platforms, leaving customers wondering where they stand in this limbo. According to Decider, the movie-friendly HBO Max streaming device is making some big changes in terms of what movies will be released and when. After announcing second-quarter earnings on August 4, Warner Bros. Discovery David Zaslav He confirmed the company’s transition from the “Project Popcorn” era to a “case-by-case basis” when deciding which movies would be available to subscribers.
After the lucrative surge in HBO Max subscribers after what they internally referred to as “Project Popcorn,” Zaslav is once again swinging his metaphorical axe to cut subscriber access to movies at the knees, all in the name of a “strategic shift.” This project was a concept from the former CEO of Warner Media Jason Keeler Which saw the list of Warner Bros. films. The full 2021 that flooded the streaming service simultaneously, plus subscribers who enjoyed movies after just a 45-day theatrical window in 2022. After delaying the launch of HBO Max in 2020, Kilar’s methods proved profitable, boosting the service’s subscriber count. Global 73.8 million by the end of 2021, with 11 million subscribers that year alone. In a second quarter call on August 4, Warner Bros. boasted. The recently merged Discovery (which offers both HBO Max and Discovery+) has 92.1 million subscribers, with no word on how many HBO Max it has earned alone since 2021.
Under Project Popcorn, fans were privy to the blockbuster movies like Batmanchampionship Robert PattersonAnd the Fantastic Beasts: Dumbledore’s Secrets Just 45 days after their theatrical release. With a HBO Max subscription, HBO Max originals, including currently popular shows, are available bat girl, and promised to its subscribers under Kilar. No time wasted, a number of exclusive originals from HBO Max have quietly disappeared from the streaming service, no longer available to subscribers for a monthly fee, but available for an additional fee to purchase or rent. Under this new system, Baz LuhrmannMore than 200 million dollars Elvis HBO Max won’t air again next week as previously intended, although a WBD source confirms that the movie will eventually make its way to the streaming device — just didn’t say when.
Zaslav stated in call Q2:
“The idea of converting expensive movies to live streaming, we can’t find an economic argument for. […] We are making a strategic shift. As part of that, we went out into town talking about our commitment to theatrical gallery and theatrical window. A number of films will be released with shorter windows.”
After the pandemic, cinema has seen a massive pivot regarding consumers and their interaction with theatrical releases, and the industry has taken a number of steps to regain Hollywood’s iron grip. While some directors make intentional efforts to get their films on screen glasses Using IMAX and cinematic nostalgia, others are taking their business elsewhere and claiming a 100-day theatrical release with or without dice. Considering the latter’s direct malice towards HBO Max, in what way Christopher Nolan, in his boundless wealth and wisdom, has declared them “the worst streaming service,” these words seem to have been taken very seriously. For subscribers, that means more big changes to come.
Whereas the main attraction of HBO Max has been the rapid transformation of big blockbusters and HBO originals like American pickle with Seth RogenIt looks like the service will scale back both. On the earnings call, Zaslav did not reveal whether the originals are like a re-imagining of the 1990s New Line house partychampionship Jacob Lattimore, (which was also quietly removed from its release schedule) would be something the service would ever continue to produce. Likewise, the future of brands like Studio Ghibli, TCM, Criterion, and Crunchyroll is now also up in the air, with CEO Show failing to mention them under its umbrella.