I routinely explore several crowdfunding companies, looking for gems in a sea of capital raising startups. What distinguishes this company is that it is a solution that solves many persistent problems of multiple aspects of society. The fact that most of the world will still depend on dirty diesel, gasoline, propane (in liquefied or gaseous form) or natural gas generators in 2022 is a very shocking fact.
James Wagner, co-founder and CEO of Joule Case, is a licensed professional engineer with technical executive experience. This is the second time the battery has started with co-founder Alex Livingston. Its first battery run was awarded a $1.2 billion infrastructure contract in Spain.
Joule Case brings innovation to the largely stagnant battery market, replacing harmful generators and miles of expensive and cumbersome electric transmission lines with clean, safe, and cost-effective renewable energy to create a decentralized electrical grid of the future. The solution to electrical grid and mobile power failure is the same. Simple and easy to use single product platform. Joule Case has developed a patented battery system that can use any type of battery chemistry and output large amounts of power to match the grid.
The patented Joule Case battery platform means all your power needs can be solved in one easy-to-use system. You don’t need to be an engineer to set up the Joule Case. It simply depends on your usage and can output whatever power you need. This means even the higher voltages and multiphase power needed for large applications
Here are the questions I asked James Wagner about his new startup Joule Case.
full disclosure: I invested in Joule Case via the WeFunder crowdfunding campaign.
You have a history of working with advanced portable power solutions for backup power systems and electric vehicles. Can you discuss your first project, R2EV?
R2EV was also started by Alex Livingston and I. It was in 2007 and the world started realizing that global warming was a problem and that transportation was a big contributor. The magic bullet was considered hydrogen. We knew that wouldn’t be the case. There were a lot of problems with hydrogen. We strongly thought it would be battery systems but the problem with battery systems was charging. We came up with the concept of 30lb battery blades as the building block for EV batteries. We put our engineering skills to work and transformed the Scion xB with our battery blades. We started working with Spain and BMW but unfortunately the Great Recession stopped all efforts.
What are some of the most valuable lessons from this project?
We’ve learned about the ups and downs of startups, the potential of battery systems, and cash flow.
Can you discuss the formation story behind Joule Case Company?
Alex and I were living in Portland at the time and we were in the park playing kickball. We wanted power for the speakers and some lights and realized there was no good solution. As we thought about it, the power we needed was portable but also flexible for anything we wanted. Our previous experience with the R2EV meant that we knew battery systems could get quite large but the trick was to make them flexible. Nobody designed what we needed and we knew how to build it.
One of the biggest success stories behind Joule Case is its use with concerts and live events. Can you give an example and why are these great use cases?
Concerts have large portable power needs that are very dynamic. Site lighting, first aid, ticketing, merchandising, catering and the main platform all have very different requirements in terms of power and duration that can change instantly. The Joule Case can show a large truck of our battery systems and size for each energy application dynamically in real time. If you were to try to power all of these apps with other battery solutions, they would be either too small or too big and always too expensive. Joule Case has proven that our technology works in the field and is a big exposure for the brand.
The Joule Case range of products are more environmentally friendly than alternative power generators, can you discuss the environmental benefits of switching to the Joule Case?
The generators we replace are some of the dirtiest combustion engines out there. These systems are not usually regulated like your car and do not have pollution controls such as catalytic converters. This means that it is very dirty. The diesel generator that powers the main stage for a weekend party will emit more CO2 than 4 cars you’ve driven for an entire year! Half of the deaths from Hurricane Irma in Louisiana were from carbon monoxide poisoning. The use of Joule Case systems has already resulted in offsetting more than 860,000 CO2. That’s the equivalent of planting nearly 20,000 trees and we’re just beginning.
Like Dell and Apple that take advantage of Intel or AMD, the Joule Case can incorporate the best battery chemistry out there. We are encouraged by the progress made in the recycling of lithium batteries and we are committed to the circular economy. Joule Case has pledged to always buy back any battery systems from our customers so that we can properly recycle critical components.
One of the most impressive features behind Joule Case products is the stackable design, how easy is it to add more strength as needed?
Basically we can easily measure anything you want and its strength. It’s as simple as adding another battery to the stack. Our advanced battery management system means that each battery can dynamically work with 1 or 90 other battery systems dynamically.
What industry is Joule Case currently targeting and how scalable do you think it is?
We target companies with portable power needs. These companies have larger energy applications that can be easily solved using Joule Case systems. Strength is also crucial to their survival. Food trucks, concerts, brand activations, and events must have reliable power. They put their trust in Jules’ case. In addition to portable power, the Joule Case can accommodate any power need including EV charging. The current portable power needs market size is 120 billion dollars with significant future growth and government incentives. This is a huge market that will change the way we interact with energy and electricity.
Joule Case recently focused on large corporate clients, can you discuss the benefits of this and the success you’ve seen from this approach?
COVID meant that our music festival customer base was on pause and we were able to grow by expanding into the companies’ large mobile power needs. Joule Case solutions are uniquely designed to meet large energy needs and have earned the trust of these companies to replace their biogenerators with clean, quiet battery systems. The purchase price of these systems is great and we get cash up front before shipment for an acceptable cash flow.
Is there anything else you’d like to share about the Joule Case?
This transition to a clean energy future is a once-in-a-lifetime opportunity. This will disrupt the way everyone views and uses energy. It’s never too late to invest in the clean energy revolution, and Joule Case owns the product, patents, customers and team to be critical winners in the field.
To learn more, visit Joule Case, or visit the current WeFunder crowdfunding campaign.