Sony Express trainAnd the Starring Brad Pitt, saw $4.6 million In Thursday previews that started at 3 p.m. at 3,596 locations. The pic is estimated to fetch about $30 million this weekend as the last big support column of the summer before a two-month and two-month drought without the four-movies.
It’s interesting to note, though, that it’s not necessarily comp because it was IP marked, is that Express train From director David Leech he had previews that weren’t far from his work The Fast and the Furious spin off Hobbs and Shaw Posted in early August 2019, $5.8 million.
Next to Thursday’s late summer previews, Express train advanced TraitThursday ($4 million, $45.4 million opening) as well as last year suicide squad Priced at $4.1 million (although that last title was the day and date on HBO Max and saw a start of $26.2 million).
Critics are sad Express train It has a rating of 53% on Rotten Tomatoes, but the audience loves it 83% more on RT.
Global / Dreamworks’ Easter Holiday Starring Joo Kui Rae 500 thousand dollars In 2,400 theaters which started at five in the evening yesterday. Thursday Comp preview for Easter Holiday about that marry me (Although that was the day and date on Peacock) which was $525K, and prior to August 2019 The art of racing in the rain Which was 450 thousand dollars. The family comedy is expected to open in the middle of these singles numbers this weekend. Critics are not fans Easter Holiday By 32% rotten on rotten tomatoes.
Universal launched the marketing campaign for Easter Holiday Back in March saw the trailer for Jo Koy’s “Funny is Funny” comedy tour to entice his fan base to see movies in theaters. An interactive QR code was shown on screens in its standby shows, and sent to the film’s Fandango page. Jo Koy also appeared at CinemaCon in late April leaving the models in stitches and sharing how Steven Spielberg saw world comedy in the stand-up story.
The film’s campaign also included a 30-second spot in Game Six of the NBA Finals, and placement in seven television premieres including Bachelorette, best invite Saul, so you think you can dance, $100,000 pyramid And the What do we do in the shade?. in addition to, Easter Holiday Sponsored by an episode of family feud which featured Jo Koy and his real-life family opposite Lydia Gaston and her real-life family. High-impact digital placements ran on Meta (Facebook/Instagram) and TikTok Top Feed alongside the digital presence on YouTube, Female Lifestyle sites, and Cinephile.
There was a partnership across the AAPI community that included #The GoldOpen VIP event that included a demo and Q&A was part of the Gold House Meta Gold Talk series. There was also a comedy show hosted by Jo Koy highlighting the upcoming AAPI comedy and Rise for Comedy VIP Comedy Night in partnership with Rideback Ranch which featured over 300 talented, influencer and press attendees (including Simu Liu, Awkwafina and Lisa Ling). The event featured a panel on acting in entertainment moderated by Kathy Lim (Director of Media and Press for the McCarthy Foundation), a comedy group that includes Ronnie Chang and Jimmy Oo Yang.
Among the films in regular release, Warner Bros. ‘ DC League of Super Pets It topped Thursday and Weekly with $2.2 million and $33.8 million, respectively. Universal no It took second place for Thursday’s second with $1.56 million, -26% from Wednesday, and second week with $27.4 million and a total of $87.3 million. Yoni was third with Minions: Rise of a puppy With fifth Thursday worth $1.46 million, down -8% from Wednesday, fifth week being $17.9 million and totaling $325.8 million. Disney / Marvel Thor: Love and Thunder It was fourth yesterday with the fourth Thursday worth $1.3 million, -12% from Wednesday, and the fourth week with $19.9 million for a total of $306.8 million. Paramount Top Gun: Maverick On Thursday the 10th, it recorded $1.17 million, -3%, for a week’s total of $13.5 million, and a total of $654.1 million.